Notícia

Meet Taoufiq El Hajji — Head of Business Development, EMEA.

Beyond his title, Taoufiq plays a key role in shaping Omniscriptum’s presence across Europe, the Middle East, and Africa, building partnerships, expanding reach, and navigating complex regional landscapes. Here’s a more personal look at his journey, his approach, and what drives him.

𝙌: 𝙒𝙝𝙖𝙩 𝙝𝙖𝙨 𝙗𝙚𝙚𝙣 𝙮𝙤𝙪𝙧 𝙢𝙤𝙨𝙩 𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙞𝙣𝙜 𝙥𝙧𝙤𝙟𝙚𝙘𝙩 𝙞𝙣 𝙀𝙈𝙀𝘼 𝙨𝙤 𝙛𝙖𝙧?

My most ambitious project was coordinating a publishing initiative across Europe, the Middle East, and Africa. Juggling legal frameworks, payments, time zones, languages, and cultures, sometimes all in one day, was a challenge, but it made me highly adaptable and confident in running complex, multi-region publishing projects.

𝙌: 𝙁𝙧𝙤𝙢 𝙖 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩 𝙥𝙚𝙧𝙨𝙥𝙚𝙘𝙩𝙞𝙫𝙚, 𝙬𝙝𝙖𝙩 𝙢𝙖𝙩𝙩𝙚𝙧𝙨 𝙢𝙤𝙨𝙩 𝙛𝙤𝙧 𝙖 𝙗𝙤𝙤𝙠 𝙩𝙤 𝙧𝙚𝙖𝙘𝙝 𝙢𝙤𝙧𝙚 𝙧𝙚𝙖𝙙𝙚𝙧𝙨?

From a business development perspective, what matters most is visibility and trust.
A book needs to be easy to find, clearly positioned for its audience, and supported by strong distribution and marketing. Even the best book won’t reach readers if they don’t know it exists or why it matters.

𝙌: 𝙒𝙝𝙚𝙣 𝙖 𝙨𝙞𝙩𝙪𝙖𝙩𝙞𝙤𝙣 𝙨𝙚𝙚𝙢𝙨 “𝙪𝙣𝙨𝙤𝙡𝙫𝙖𝙗𝙡𝙚” 𝙩𝙤 𝙩𝙝𝙚 𝙩𝙚𝙖𝙢, 𝙝𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙪𝙨𝙪𝙖𝙡𝙡𝙮 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝 𝙞𝙩? 𝙒𝙝𝙖𝙩 𝙞𝙨 𝙮𝙤𝙪𝙧 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡 𝙬𝙖𝙮 𝙤𝙛 𝙧𝙚𝙨𝙤𝙡𝙫𝙞𝙣𝙜 𝙙𝙞𝙛𝙛𝙞𝙘𝙪𝙡𝙩 𝙤𝙧 𝙘𝙤𝙣𝙛𝙡𝙞𝙘𝙩𝙞𝙣𝙜 𝙨𝙞𝙩𝙪𝙖𝙩𝙞𝙤𝙣𝙨?

When a situation feels unsolvable, I slow down and step back much like adjusting posture or breathing when a weight feels too heavy. In complex moments, people need clarity and reassurance first. By breaking problems into manageable parts and listening carefully, I help restore confidence, allowing clear and effective decisions to follow naturally.

If you have any questions for Taoufiq, feel free to leave them in the comments, he’ll be happy to answer.✨ ... See MoreSee Less

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